Document Design

An effective Web site is rely on readable document design also easy to access the information when people in need. What is a effectual Web page for audiances? A simple analysis can be shared here.

The Web site of Fitness First is simple and clear. It contains header with company name (logo) which traditionally placed at the top left side. Its brand color - sky blue with contrasting white color. A search engine is arranged under header that can facilitate readers for information searching. Footer includes frequent entry areas such as "Class Timetable", "Club Locator" and other advertisements.

The whole page is in comfortable perception because of white space on a page. White space can rests readers' eyes and more organized to direct to critical information. Surely it should be in proper proportion in document. Its function is not only rest for audience, also has better distinction of each small part.

Bulleted or numbered list is a typographical symbol to introduce information by point form. In such a way that let audiences have better reading path also protrudes some important messages. Refer to Fitness First Web page which contains a bulleted list in the middle. It has been highlighted in "What's Up" and four different types of information (or links) were arranged as bulleted list.

Another advertisement is from Bravissimo which is a lingerie and swimwear online shop. A abounding frame and full of different pictures and less white space for readers.

Header used warm tone as brand color and company name still located at the top left hand side. Besides that company name, a customer services hotline also attached at the header in order to facilitate customers for inquiries. A few indexes are placed under a header, there are their product categories and done in boldface.

This advertisement is good for scanning as the portion of pictures is much more than texts. It is easy to have eye-catching from those colorful photos and art text. Although too much typefaces may affect the whole impression, Bravissimo is in appropriated arrangement.

Referencing:

Fitness First, Copyright © 2007 Fitness First

Bravissimo, Copyright © 2008 Bravissimo Ltd

Genre Cognition

The term of Genres which is easy to associate with art and literature. Tranditionally, it is represented poetry, prose and drama. Nowadays, Genres are defined as vague categories with no fixed boundaries. Also, a type of texts used for utterance or any form of art.

In Hong Kong, Gum Siu Man is one of a very famous and traditional caricaturist. He started his comic work from the 80s. Audiences have been attracted by his funny expression of skill and animated characters. Gum using his satire on reflecting society issues. Moreover, his comic has brought lighthearted atmosphere to lots of busy Hong Kong people. However, Gum was also criticized as slapstick comic by part of audiences. It is because of his compositions sometimes contain indecent and abusive languages.


In another way that there are lots of various publication categories which are some traditional literary genres like poem, poetry, prose, novels and drama. These are also types of Genres and Hong Kong Arts Development also give an impetus on those Genres.

Besides that, Genres can also be distinguished in film genre, TV genre, music genre and one rarely use Genre is video game genre such as Puzzle which need to solve puzzles for progress through the levels.



Referencing:



Hong Kong Data Base, Copyright © Hong Kong Data Base


Hong Kong Arts Development Council © 2008 Hong Kong Arts Development Council


An Introduction to Genre Theory © 2008 by Daniel Chandler