An effective Web site is rely on readable document design also easy to access the information when people in need. What is a effectual Web page for audiances? A simple analysis can be shared here.
The Web site of Fitness First is simple and clear. It contains header with company name (logo) which traditionally placed at the top left side. Its brand color - sky blue with contrasting white color. A search engine is arranged under header that can facilitate readers for information searching. Footer includes frequent entry areas such as "Class Timetable", "Club Locator" and other advertisements.
The whole page is in comfortable perception because of white space on a page. White space can rests readers' eyes and more organized to direct to critical information. Surely it should be in proper proportion in document. Its function is not only rest for audience, also has better distinction of each small part.
Bulleted or numbered list is a typographical symbol to introduce information by point form. In such a way that let audiences have better reading path also protrudes some important messages. Refer to Fitness First Web page which contains a bulleted list in the middle. It has been highlighted in "What's Up" and four different types of information (or links) were arranged as bulleted list.
Another advertisement is from Bravissimo which is a lingerie and swimwear online shop. A abounding frame and full of different pictures and less white space for readers.
Header used warm tone as brand color and company name still located at the top left hand side. Besides that company name, a customer services hotline also attached at the header in order to facilitate customers for inquiries. A few indexes are placed under a header, there are their product categories and done in boldface.
This advertisement is good for scanning as the portion of pictures is much more than texts. It is easy to have eye-catching from those colorful photos and art text. Although too much typefaces may affect the whole impression, Bravissimo is in appropriated arrangement.
Referencing:
Fitness First, Copyright © 2007 Fitness First
Bravissimo, Copyright © 2008 Bravissimo Ltd
No comments:
Post a Comment